[et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ custom_padding=”30px||30px||false|false” custom_padding_last_edited=”on|desktop” custom_padding_tablet=”40px||40px||false|false” custom_padding_phone=”40px||40px||false|false”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” width=”100%” max_width=”960px” custom_padding=”|4em||4em|false|true” hover_enabled=”0″ global_colors_info=”{}” custom_padding_last_edited=”on|desktop” custom_padding_phone=”0px|25px|0px|25px|false|true” sticky_enabled=”0″ custom_padding_tablet=”0px|25px|0px|25px|false|true”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” header_2_line_height=”1.4em” sticky_enabled=”0″]

Introduction to Conversion

[/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Manrope|600|||||||” text_text_color=”#696969″ text_font_size=”15px” text_line_height=”1.8em” global_colors_info=”{}”]

Conversion optimization is part art (listening to your gut) and part science (listening to the numbers) – it’s about making informed decisions and scientifically A/B testing your hypothesis to make your landing pages perform better. It’s also a lot of fun if you really invest the time that it deserves. Hitting the refresh button on an A/B test stats page is incredibly addictive – a bit like a game, where the prize is money for your business.

If you want to play, you need to know the rules. To get you started, I’ve put together a quick list of things you should and shouldn’t be doing. Follow these guidelines and you’ll soon be optimizing your pages and beating your competitors.

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]